December 31, 2016, Burger King reported it had 15,738 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations.

To enhance their Global position Burger King engaged a design firm to create a new exterior global prototype to reflect its current interior design.Parameters focused on cost, accessibility and brand recognition. Following contract negotiations,a visioning session was executed to define user journey's, brand usage, brand architecture and expected goals from a new global exterior prototype.Selected designs were focus grouped internationally and  a chosen design is currently under construction.